This case study is published under StratumCGI's
anonymisation policy
because the clients do not wish to be publicly named. Client
name, scheme name, exact location, and precise gross internal
area have been altered or removed. The visualisation reflects
the typology of the underlying brief.
Project Gallery
Entrance HeroOffice curtain wall, main entrance, and primary distribution warehouse under UK overcast light.Aerial ContextDrone-tilt view placing both Grade A units inside the Golden Triangle landscape corridor.Service Yard and Loading DockArticulated HGVs reverse-docked at hydraulic dock levellers with hatched HGV marshalling lanes.Pedestrian EntranceOffice block, gatehouse, tactile paving, staff parking, and landscape planting at human scale.Site MasterplanTop-down orthographic aerial of both Grade A units, service yard, PV array, and landscape bunds.Facade Material JunctionCharcoal plinth, ribbed cladding, curtain wall corner, and cantilevered entrance canopy.
Golden Triangle Big-Box Logistics Park (SCGI-001) is an
industrial architectural visualisation by StratumCGI for a
big-box distribution scheme in the UK Golden Triangle. Also
known in the market as big-shed logistics, XXL warehousing,
Grade A distribution, mega-shed, and regional distribution
centre, this typology is used by national and international
logistics operators, retail distribution networks, parcel
carriers, and third-party logistics providers. The scheme
typology comprises two Grade A distribution units in the
60,000 to 90,000 m² range, designed to carry pallet racking,
marshal HGVs, load high-bay goods, and stage supply chain
operations at regional scale.
Who commissions this building type
Big-box distribution warehouses in the Golden Triangle are
commissioned by specialist logistics developers and landlords
including SEGRO, Prologis, GLP, Panattoni, Tritax, Mountpark,
Clowes, IM Properties, and Verdion. Occupier demand is driven
by national retailers such as Tesco, Sainsbury's, M&S, Next,
John Lewis, ASOS, Boohoo, Ocado, B&Q, Screwfix, and Lidl, and
by international logistics and e-commerce operators including
Amazon, DHL, DPD, FedEx, UPS, Maersk, Kuehne+Nagel, XPO
Logistics, Wincanton, DSV, GXO, and Royal Mail. Big-box
schemes of this scale are typically pre-let or leased to one or
more of these operators during or shortly after planning.
Why the Golden Triangle
The UK Golden Triangle logistics region, bounded by the M1, M6,
and M42 motorway corridors, is the country's densest
concentration of Grade A distribution space. Buildings in this
typology sit close to the junction of multiple motorways, carry
HGV yard depths from 45 to 55 metres, clear internal heights
from 12 to 18 metres to haunch, and BREEAM Excellent
specification as the market standard (BCO Annual Review, JLL UK
Big Shed Bulletin, Savills Big Shed Briefing Note).
Estimated CGI Pricing for a Big-Box Warehouse Scheme
Big-box warehouse CGI in the UK typically costs between
£1,100 and £2,700 per final still frame for a Grade A
distribution scheme with two warehouse units and a combined
gross internal area between 60,000 and 90,000 square metres,
delivered as a six-frame still set. Underlying costs for
3D modelling, material and lighting setup, post-production,
AVR Type 3 verified views, drone survey, and consultation
animation are quoted separately and listed in the table
below. The ranges shown are StratumCGI's published guide
figures for any UK big-box warehouse scheme in this
typology class, not the commercial terms paid on the
SCGI-001 anonymised commission.
These are typology ranges, not the price paid on this
specific commission. Commercial terms for SCGI-001 are
withheld under our anonymisation policy.
Big-Box Warehouse CGI · Line Items
Final still frame, planning or marketing ready
£1,100 to £2,700 per frame
3D base modelling from the architects' CAD package
£2,800 to £6,500 per scheme
Material, lighting, and landscape setup
£1,400 to £3,200 per scheme
Post-production and grade pass
£180 to £420 per frame
AVR Type 3 verified view uplift, Landscape Institute TGN 06/19
£600 to £1,200 per view
Drone survey planning and viewpoint capture
£900 to £2,400 per site visit
Consultation flythrough animation, 60 to 90 seconds
£6,500 to £14,500 per animation
Revision rounds beyond the first two
£220 to £480 per frame per round
Planning portal formatting and delivery
Included with planning-spec packages
Typical six-frame package, all in
£12,500 to £28,000
Range driven by modelling depth, number of AVR Type 3
verified views, and whether a consultation animation is
included.
Cluster, sector, and scale drive where a scheme lands in the
range. A cold storage facility, a hyperscale data centre, or
an employment land masterplan will fall into different
typology ranges. For a live big-box scheme we quote against
the actual view list, the actual scheme drawings, and the
actual timeline.
Briefs From the Project Team for the Golden Triangle Big-Box Warehouse CGI
A big-box warehouse CGI commission never arrives as a single
brief. By the time StratumCGI is on the first call, the
developer's marketing team, the investment committee, the
letting agents, the architects, and the landscape engineers
have each written their own version of what the imagery
needs to do. On SCGI-001 every party put a scope on the
table. The five briefs below are the versions StratumCGI
reconciled into a single production pipeline for this Grade
A Golden Triangle scheme.
Brief One · Developer Marketing Team
Marketing Team Brief for the Big-Box Warehouse CGI
Scope: LinkedIn banners, Facebook and Instagram paid ad crops, brochure spreads, print boards, and website hero images all cut from the same rendered frames.
The marketing team briefed a multi-format image set built
around the six rendered frames, with every frame pre-cut
for the channels they actually publish into. One render,
many crops, no retouching between channels.
The channel list they wanted covered:
LinkedIn: 1200 x 627 link preview for sponsored posts, 1128 x 191 LinkedIn company page banner, and 1080 x 1080 carousel tiles for organic posts.
Facebook and Instagram paid ads: 1200 x 628 landscape ad, 1080 x 1080 square ad, 1080 x 1350 portrait feed ad, and 1080 x 1920 story and reel full-bleed format.
Website hero and banners: 1920 x 900 desktop hero, 1200 x 600 tablet hero, and 16:9 mid-page section banner.
Email banners: 600 x 300 agent mailshot header and 1200 x 400 campaign header.
Brochure and printing: A4 portrait full-bleed spreads at 300 dpi, A3 landscape double-spread hero, and A2 consultation board crops for the public exhibition.
Publishing and press: 2000 x 1333 landscape press image and 1500 x 2000 portrait press image at 300 dpi, plus a 400 x 400 square thumbnail for editorial inventory listings.
They also asked for the palette to stay continuous with
the rest of the developer's live Grade A portfolio. The
RAL 7035 ribbed cladding, the RAL 7016 charcoal plinth,
the anthracite mullions, and the landscape mitigation all
had to match the visual grammar of the developer's other
Golden Triangle schemes so the new asset would sit
naturally next to them on a brochure spread or a
LinkedIn inventory post.
Brief Two · Investment Committee
Investment Committee Brief for the Big-Box Warehouse CGI
Scope: Clean aerial and masterplan frames that show the spec of the building, for the internal investment pack.
The investment committee wanted the straightforward stuff.
Aerial and masterplan frames that clearly show the two
Grade A units, the service yard, the rooftop PV array,
and the landscape mitigation, so the numbers in the
investment pack line up with what is actually being
delivered.
No dressing, no cinematic framing. Just imagery that
matches the drawings and supports the spec sheet they
circulate internally.
Brief Three · Letting Agents
Letting Agents Brief for the Big-Box Warehouse CGI
Scope: Service yard and pedestrian entrance frames for a pre-let occupier pitch, plus multi-aspect crops for agency marketing channels.
The letting agents briefed frames built for a pre-let
occupier pitch. The service yard composition had to show
correct reverse-docked HGV marshalling so a head of
logistics could picture their own fleet in the yard, and
the pedestrian entrance frame had to show office spec at
human scale so a visiting operator could imagine walking
into the building.
They asked for a landscape crop of the hero frame for
agency email banners and a portrait crop for social and
tile placements. The image set had to arrive production
ready for the agency roll out, not as a design-stage
study the marketing team would still have to retouch.
Brief Four · Project Architects
Architects Brief for the Big-Box Warehouse CGI
Scope: Facade material close-ups, curtain wall corner detail, and full massing frames for the planning submission and design and access statement.
The architects briefed the technical set. The visual had
to match the CAD package exactly: both Grade A volumes,
the curtain wall office corner, the full dock face
geometry, the RAL 7035 horizontal ribbed cladding, the
RAL 7016 charcoal plinth, the anthracite window mullions,
and the landscape bunding all rendered to the same
tolerance as the drawings.
They also briefed the material close-ups for the design
and access statement and the consultation boards for the
public exhibition. The architects' brief is the one where
the CGI has to survive the closest scrutiny, because any
drift between render and drawing is caught immediately on
a planning committee screen.
Brief Five · Landscape Engineers
Landscape Engineers Brief for the Big-Box Warehouse CGI
Scope: AVR Type 3 verified viewpoint set, perimeter planting, and cumulative landscape mitigation for the GLVIA3-aligned visual impact input.
The landscape engineers briefed the receptor set. They
fixed the viewpoint matrix with StratumCGI and defined the
lighting state, the time of year, and the foliage state
the imagery needed to render under, so the views would
pass muster as a GLVIA3-aligned visual impact input to the
planning pack.
They also briefed the perimeter planting, the landscape
bunds, and the hawthorn hedging at the cumulative scale a
landscape architect expects. Their version of the scheme
is the one where the landscape reads as designed
mitigation, not decorative backdrop.
How StratumCGI Answered All Five Briefs in One CGI Set
StratumCGI reconciled the five party briefs into a single
production pipeline that produced one coherent six-frame
still set. Every frame answers at least two of the briefs at
once, and the set as a whole answers all five. The
reconciliation happened in three phases.
Phase 1: Brief alignment
We mapped each frame to the briefs it needed to serve. The
hero entrance frame carries the marketing and letting agent
briefs. The aerial context and the masterplan aerial answer
the investment committee and the landscape engineers. The
service yard frame answers the letting agent and the
architects. The pedestrian human-scale frame answers the
architects and the consultation side of the landscape
engineers. The facade material junction frame answers the
architects and the marketing team.
Phase 2: Model, material, and lighting setup
We rebuilt the scheme in V-Ray from the architects' CAD
package, applied the RAL 7035 ribbed cladding, RAL 7016
plinth, and anthracite curtain wall mullions as physical
materials, and set the lighting to the overcast UK
reference-day specified by the landscape engineers for AVR
Type 3 delivery. The service yard was modelled from dock
leveller geometry upward so the letting agent brief and the
architects' brief were both satisfied by the same geometry.
Phase 3: Frame rendering and iteration
We rendered the hero frame first and locked the camera and
lighting rig. Every subsequent frame was derived from that
master state, which meant the six frames read as one visit to
one scheme. Draft renders went back to the architects, the
marketing team, and the landscape engineers in parallel, and
we iterated through a small number of revision rounds on
cladding tone, vehicle placement, and perimeter planting
density until every brief was signed off.
Final delivery
The final set was delivered in three formats. Planning portal
resolution for the architects and the landscape engineers.
Print-ready resolution for the consultation boards. Web-sized
and social crops for the marketing team and the letting
agents. A consultation flythrough animation was quoted but
not commissioned on this scheme; it remains available as an
optional extra for buyers who want one.
Golden Triangle Industrial Clusters We Visualise
Big-box warehouse CGI in the UK Golden Triangle covers the
densest concentration of Grade A distribution space in
Britain. StratumCGI produces industrial architectural
visualisation for schemes in every primary cluster across the
region, from Lutterworth in the south to Nottingham and
Chesterfield at the northern edge.
The Golden Triangle is the area bounded by the M1, M6, and
M42 motorways, with the M69, M40, A5, A14, A45, and A46
running through it. Over 70 percent of UK grocery, parcel,
and e-commerce distribution passes through this region.
The primary big-box clusters we visualise include Magna Park
Lutterworth at M1 J20, DIRFT Daventry at M1 J18 with its West
Coast Main Line rail connection, Pineham and Brackmills
Northampton at M1 J15 and J16, Rugby Gateway and Symmetry
Park Rugby at M1 J18 and M6 J1, Hinckley National
Distribution Centre at M69 J1, Warth Park Raunds and Eurohub
Corby on the A14 corridor, Magna Park Milton Keynes at M1
J13, Prologis Park Coventry and Ansty Park at M6 J2, Birch
Coppice and Hams Hall Tamworth at M42 J10, Centrum 100 and
Burton Gateway on the A38, East Midlands Gateway Derby at M1
J24, and SEGRO Park Nottingham and Sherwood Business Park at
M1 J26.
Secondary and emerging clusters we cover include Leicester at
M1 J21, Rushden on the A45, Wellingborough, Fradley Park on
the M6 Toll, Markham Vale at M1 J29, the Mansfield colliery
regeneration corridor, and Solihull on the M42.
Every cluster has its own receptor geometry, its own
landscape character, its own HGV access pattern, and its own
cumulative industrial backdrop. StratumCGI matches each big-
box CGI commission to the actual cluster context: the right
motorway junction, the right landscape bunding, the right
HGV marshalling layout, and the right material palette for
the local design vocabulary. If your big-box scheme sits in
any of the Golden Triangle clusters named above, we can
render it for planning submission, stakeholder consultation,
and occupier marketing.
Briefing & Modelling: Technical review and 3D base
modelling
Day 3-5
Context & Materials: Site context modelling and material
setup
Day 6-8
Draft Renders: Initial CGI for client review
Day 9-12
Refinement: Three revision rounds with adjustments
Day 13-14
Final Delivery: High-res renders and all formats
Commission Big-Box Warehouse CGI for Your Scheme
StratumCGI produces big-box warehouse CGI, verified views, aerial
masterplan renders, and technical facility visuals for Grade A
distribution schemes across the UK Golden Triangle, the West
Midlands, the North West, and the Scottish Central Belt. Whether
your scheme is pre-application, in planning, or being marketed to
occupiers and investors, we produce the imagery you need to
secure consents and tenants.