This case study is published under StratumCGI's
anonymisation policy
because the clients do not wish to be publicly named. Client
name, scheme name, exact location, and precise IT load
capacity have been altered or removed. The visualisation
reflects the typology of the underlying brief.
Project Gallery
Hero Campus ViewData hall, attached office, and plant yard in one composition under UK overcast light.Aerial ContextDrone-tilt view placing the campus in its North West landscape and infrastructure corridor.Chiller and Generator Plant YardExternal chiller array, louvred acoustic screens, and backup generator line.Security EntranceGatehouse, anti-ram bollards, palisade fence, and CCTV poles at human scale.Site MasterplanTop-down orthographic aerial of the hall, plant yard, substation compound, and landscape bunds.Facade Material DetailPrecast panels, aluminium cladding bands, and vertical MEP louvre strips on the hall.
North West Hyperscale Data Centre (SCGI-002) is an
industrial architectural visualisation by StratumCGI for a
Tier III+ hyperscale data centre campus in North West
England. Also known in the market as a cloud hall, a
hyperscale campus, a mission-critical facility, a
colocation facility, or a computing load centre, this
typology is commissioned by hyperscale cloud operators,
colocation providers, and data centre developers to house
compute and storage workloads at regional scale. The
scheme typology covers single-hall facilities in the
18,000 to 32,000 m² GIA range with 30 to 60 MW IT load
capacity, N+1 redundancy, and Tier III+ operational
resilience.
Who commissions this building type
UK hyperscale data centres are developed and occupied by
specialist data centre developers, landlords, and
operators including Ark Data Centres, Virtus, Kao Data,
Pulsant, Global Switch, Telehouse, Yondr, Vantage,
EdgeConneX, Stack Infrastructure, Iron Mountain, and
Colt. Hyperscale demand on those platforms is driven by
cloud and technology occupiers such as AWS, Microsoft
Azure, Google Cloud, Oracle Cloud, Meta, IBM Cloud,
Apple, Salesforce, and Alibaba Cloud, along with
institutional enterprise workloads from the financial
services, media, and telecoms sectors. Build-to-suit and
powered shell are the dominant delivery routes at this
scale.
Why the North West
The UK North West data centre market sits around the
Manchester, Warrington, and Liverpool corridor, with
strong grid capacity, established fibre routes along the
M6 and M62 corridors, and a labour catchment of
specialist MEP and mission-critical operations staff. The
region has emerged as the UK's second data centre market
after Slough and the West London cluster, driven by
hyperscale build-to-suit demand, grid headroom, and
lower land values than London (techUK UK Data Centre
Report, CBRE European Data Centre Market Q4 2024, Knight
Frank Data Centre Report).
Estimated CGI Pricing for a Hyperscale Data Centre Scheme
Hyperscale data centre CGI in the UK typically costs
between £1,400 and £3,200 per final still frame for a Tier
III+ mission-critical facility with one data hall, a
combined gross internal area between 18,000 and 32,000
square metres, and 30 to 60 MW IT load capacity, delivered
as a six-frame still set. Underlying costs for 3D
modelling, material and lighting setup, post-production,
AVR Type 3 verified views, drone survey, and consultation
animation are quoted separately and listed in the table
below. The ranges shown are StratumCGI's published guide
figures for any UK hyperscale data centre scheme in this
typology class, not the commercial terms paid on the
SCGI-002 anonymised commission.
These are typology ranges, not the price paid on this
specific commission. Commercial terms for SCGI-002 are
withheld under our anonymisation policy. Data centre
ranges sit above the big-box warehouse baseline because
the MEP, plant yard, substation compound, and security
perimeter all require extra modelling depth.
Hyperscale Data Centre CGI · Line Items
Final still frame, planning or marketing ready
£1,400 to £3,200 per frame
3D base modelling from the architects' CAD package
£4,500 to £9,500 per scheme
MEP plant yard, chiller, and substation compound modelling
£2,800 to £6,500 per scheme
Material, lighting, and landscape setup
£1,600 to £3,400 per scheme
Post-production and grade pass
£220 to £480 per frame
AVR Type 3 verified view uplift, Landscape Institute TGN 06/19
£600 to £1,200 per view
Drone survey planning and viewpoint capture
£900 to £2,400 per site visit
Consultation flythrough animation, 60 to 90 seconds
£7,500 to £16,500 per animation
Revision rounds beyond the first two
£260 to £540 per frame per round
Planning portal formatting and delivery
Included with planning-spec packages
Typical six-frame package, all in
£16,500 to £34,000
Range driven by MEP modelling depth, substation compound
complexity, number of AVR Type 3 verified views, and
whether a consultation animation is included.
Cluster, hall count, and IT load capacity drive where a
scheme lands in the range. A single-hall Tier III+
facility sits at the lower end, a multi-hall campus with a
dedicated substation compound and a large chiller array
sits at the upper end. For a live hyperscale scheme we
quote against the actual view list, the actual MEP
drawings, and the actual timeline.
Inside the Project: A Conversation with the Director
Industrial architectural visualisation · Hyperscale data centre CGI masterplan · SCGI-002 · StratumCGI
Briefs From the Project Team for the North West Hyperscale Data Centre CGI
A hyperscale data centre CGI commission arrives as a stack
of separate briefs from the developer marketing team, the
investment committee, the letting and leasing agents, the
project architects, and the MEP and landscape engineers.
The five briefs below are the versions StratumCGI
reconciled into a single production pipeline for this
Tier III+ North West campus.
Brief One · Developer Marketing Team
Marketing Team Brief for the Hyperscale Data Centre CGI
Scope: LinkedIn and paid ad crops, investor teaser spreads, website heroes, and press images cut from the rendered frames.
The marketing team briefed a multi-format image set
built around the six rendered frames, cut for the
specific channels the developer publishes into without
retouching between destinations.
The channel list they asked for:
LinkedIn: 1200 x 627 link preview for sponsored posts, 1128 x 191 company page banner, and 1080 x 1080 carousel tiles for organic posts.
Facebook and Instagram paid ads: 1200 x 628 landscape, 1080 x 1080 square, 1080 x 1350 portrait feed, and 1080 x 1920 story and reel.
Website hero and section banners: 1920 x 900 desktop hero, 1200 x 600 tablet hero, and 16:9 mid-page section banner.
Investor teaser spreads: A4 landscape full-bleed at 300 dpi, pre-cropped for the teaser memo template.
Press and trade publication: 2000 x 1333 landscape, 1500 x 2000 portrait, and 400 x 400 thumbnail at 300 dpi.
Brochure and printing: A4 portrait and A3 landscape full-bleed spreads for the developer brochure.
They also asked for the cladding palette to stay
continuous with the developer's existing data centre
portfolio. The anthracite RAL 7016 precast panels, the
mid-grey RAL 7035 aluminium bands, and the anthracite
mullions had to match the other halls in the
developer's live portfolio.
Brief Two · Investment Committee
Investment Committee Brief for the Hyperscale Data Centre CGI
Scope: Aerial and masterplan frames that show the data hall, the plant yard, and the substation compound for the internal investment pack.
The investment committee wanted the straightforward
stuff. Clean aerial and masterplan frames that show the
data hall footprint, the plant yard with chillers and
generators, and the on-site substation compound, so the
MW capacity and PUE numbers in the investment pack line
up with what is actually being delivered.
No cinematic framing. Just imagery that matches the
drawings and supports the spec sheet the committee
circulates with the operator covenant review.
Brief Three · Leasing Agents
Leasing Agents Brief for the Hyperscale Data Centre CGI
Scope: Plant yard and security entrance frames for a hyperscale pre-let pitch, plus multi-aspect crops for agency marketing.
The leasing agents briefed frames built for a
hyperscale pre-let pitch. The plant yard composition
had to show the chiller array and the generator line at
accurate scale, because a hyperscale operator looking
at the image is effectively auditing the MEP before
they even commission a site visit.
The security entrance frame had to show the gatehouse,
the bollards, and the palisade perimeter at human scale
so the operator's security consultants could sign off
the access geometry from the render alone.
Brief Four · Project Architects
Architects Brief for the Hyperscale Data Centre CGI
Scope: Facade material close-ups, MEP louvre detail, and full massing frames for the planning submission and design and access statement.
The architects briefed the technical set. The visual
had to match the CAD package exactly: the data hall
volume, the attached office and operations block, the
vertical MEP louvre strips, the anthracite RAL 7016
precast panels, the RAL 7035 aluminium cladding bands,
the anthracite curtain wall mullions, and the plant
yard geometry all rendered to the same tolerance as the
drawings.
They also briefed the material close-ups for the design
and access statement and the consultation boards for
the public exhibition. The architectural brief is the
one where the CGI has to survive the closest scrutiny,
because any drift between render and drawing is caught
immediately on a planning committee screen.
Brief Five · MEP and Landscape Engineers
MEP and Landscape Engineers Brief for the Hyperscale Data Centre CGI
Scope: Plant yard geometry, substation compound layout, AVR Type 3 verified viewpoint set, and landscape mitigation for the visual impact input.
The MEP consultants and the landscape engineers briefed
the technical plant and the receptor set in parallel.
The MEP consultants defined the chiller cabinet
footprints, the generator enclosure spacing, the fuel
storage compound, and the on-site substation layout at
real-world dimensions. The landscape engineers fixed
the viewpoint matrix, the lighting state, and the
foliage state the imagery needed to render under for a
GLVIA3-aligned visual impact input to the planning
pack.
Between them they briefed the perimeter planting, the
landscape bunds, the hawthorn hedging, and the
cumulative mitigation strategy at the scale a planning
authority expects for a mission-critical scheme. Their
version is the one where both the plant yard and the
landscape read as designed engineering, not decorative
backdrop.
How StratumCGI Answered All Five Briefs in One CGI Set
StratumCGI reconciled the five party briefs into a single
production pipeline that produced one coherent six-frame
still set. Every frame answers at least two of the briefs
at once, and the set as a whole answers all five. The
reconciliation happened in three phases.
Phase 1: Brief alignment
We mapped each frame to the briefs it needed to serve.
The hero campus view carries the marketing and leasing
agent briefs. The aerial context and the masterplan
aerial answer the investment committee and the landscape
engineers. The plant yard frame answers the leasing
agents and the MEP consultants. The security entrance
frame answers the leasing agents and the architects. The
facade material detail frame answers the architects and
the marketing team.
Phase 2: Model, material, plant, and lighting setup
We rebuilt the scheme in V-Ray from the architects' CAD
package and the MEP coordination set. The anthracite
RAL 7016 precast panels, the RAL 7035 aluminium cladding
bands, the anthracite mullions, the vertical MEP louvre
strips, the rooftop plant enclosures, the chiller array,
the backup generator line, and the on-site substation
compound were all applied as physical elements. The
lighting was set to the overcast UK reference-day
specified by the landscape engineers for AVR Type 3
delivery.
Phase 3: Frame rendering and iteration
We rendered the hero frame first and locked the camera
and lighting rig. Every subsequent frame was derived from
that master state, which meant the six frames read as
one visit to one scheme. Draft renders went back to the
architects, the MEP consultants, the landscape
engineers, and the marketing team in parallel, and we
iterated through a small number of revision rounds on
chiller spacing, cladding tone, and perimeter planting
density until every brief was signed off.
Final delivery
The final set was delivered in three formats. Planning
portal resolution for the architects and the landscape
engineers. Print-ready resolution for the consultation
boards. Web-sized and social crops for the marketing
team and the leasing agents. A consultation flythrough
animation was quoted but not commissioned on this scheme;
it remains available as an optional extra for buyers who
want one.
UK Data Centre Clusters We Visualise
Hyperscale data centre CGI in the UK covers a small
number of specific regional clusters with the grid
capacity, fibre connectivity, and land availability to
support Tier III+ campuses. StratumCGI produces
industrial architectural visualisation for schemes across
every primary UK data centre market, from Slough in the
south to the North West and the Scottish Central Belt.
The primary UK data centre clusters we visualise include
the Slough and West London Data Centre Market at M4 J5
to J7, the Park Royal and West London cluster, the
Docklands and East London cluster around the Thames
Gateway, the South Mimms and Enfield cluster on the M25,
the Reading and Thames Valley cluster, the Hayes and
Heathrow Airport cluster, the North West cluster around
Manchester, Warrington, and Trafford on the M6 and M62
corridor, the Yorkshire data centre cluster around Leeds
and Doncaster, the Newcastle and Tyneside cluster, the
Scottish Central Belt around Edinburgh and Glasgow, and
the South Wales cluster around Cardiff and Newport for
subsea cable landing stations.
Emerging and secondary clusters we cover include the
Milton Keynes data centre corridor, the Coventry and
Warwick cluster on the M40 and M6, the Midlands data
centre corridor around Birmingham, and the East Anglia
cluster around Cambridge driven by research and science
campus demand.
Every cluster has its own grid capacity profile, its own
planning authority approach, its own fibre route set,
and its own landscape and visual impact context.
StratumCGI matches each hyperscale data centre CGI
commission to the actual cluster context: the right grid
and substation geometry, the right chiller and generator
plant typology, the right security perimeter standard,
and the right material palette for the operator's
global visual identity. If your hyperscale scheme sits
in any of the UK clusters named above, we can render it
for planning submission, operator covenant review, and
hyperscale pre-let marketing.
Project Timeline
Industrial architectural visualisation · Hyperscale data centre CGI plant yard · SCGI-002 · StratumCGI
Stage 1
Briefing with architects and MEP consultants, viewpoint list agreed
Stage 2
3D base modelling from CAD and MEP coordination drawings
Stage 3
Plant yard, substation compound, and security perimeter setup
Stage 4
Draft rendering, architect and MEP consultant revision rounds
Stage 5
Final delivery in planning, investor, and marketing formats
Commission Hyperscale Data Centre CGI for Your Scheme
StratumCGI produces hyperscale data centre CGI, plant
yard technical frames, verified views, aerial masterplan
renders, and security perimeter visuals for Tier III+
mission-critical schemes across Slough, West London,
Thames Valley, the North West, Yorkshire, the Scottish
Central Belt, and every other primary UK data centre
cluster. Whether your scheme is pre-application, in
planning, or being marketed to a hyperscale operator, we
produce the imagery you need to secure consents and
pre-lets.